How many readers do you need? Kierkegaard only hoped for one

From Copenhagen on his 30th birthday (May 5, 1843), Kierkegaard wrote the following in the Preface for his first book, Two Upbuilding Discourses:

Although this little book… only wishes to be what it is, something of a superfluity, and only desires to remain in secret, as it came into existence in secret, I still have not said farewell to it without an almost fantastic hope. Insofar as it, by being published, is, figuratively speaking, starting out on a kind of journey, I let my eye follow it a little while. I saw, then, how it set out on its solitary way, or solitary set out along the highway. After one and another little misapprehension, when it was deceived by a fleeting resemblance, it finally met that individual whom with joy and gratitude I call my reader, that individual whom it seeks, toward whom, as it were, it stretches out its arms; that individual who is benevolent enough to let himself be found, benevolent enough to receive it, whether in the moment of meeting it found him happy and confident, or "melancholy and thoughtful." On the other hand, insofar as, by being published, it in a stricter sense remains quiet without leaving the place, I let my eye rest on it for a little while. It stood there, then, like an insignificant little blossom in its hiding place in the great forest, sought for neither for its showiness nor its fragrance nor its food value. But I saw also, or believed that I saw, how the bird whom I call my reader, suddenly fixed his eye upon it, flew down to it, plucked it off, and took it to himself. And when I had seen this, I saw nothing more.

Two Upbuilding Discourses

If one person reads your blog, that should be enough to keep you going.

If ten people read your blog, you should feel privileged and extremely motivated to give them better and better work.

If a few hundred people read your blog, this might seem like a trivially small audience relative to social media celebrities but it’s a large audience relative to many great thinkers in history! As I wrote about in Lessons from Nietzsche’s Awful Publishing Results, his book Human, All Too Human only sold 120 copies in the first year.

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