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Engineering negative virality


In-depth case study of a nuclear tweet. After my globally nuclear tweet about Greta & Epstein, I thought a lot about the factors that predict negative virality (aka being "ratio'ed" on Twitter). A few weeks later, when drafting a quick tweet, I had a very strong intuition that the tweet would be ratio'ed hard. When I turned out to be right, I gained confidence in my theory of negative virality and decided to elaborate it through a case study of this one particular tweet.

The tweet. https://twitter.com/jmrphy/status/1197664774097522688

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